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Choosing a good domain name can help you in your business. In this article,
we shall go through 5 tips on how to choose a good domain name.
Tip 1: Choose a Meaningful Domain Name
If you are selling health supplements, you should choose the domain name
“healthsupplements.com” instead of “ilovepizza.com” for obvious reason. Let
say a person is looking for vitamin C pills; he is more likely to visit
“healthsupplements.com” instead of “ilovepizza.com”.
Choosing a meaningful domain name will also help you in your search engine
ranking. For example, if your domain name is “healthsupplements.com” and
your webpage is also optimized (optimized means your webpage title, meta
tags, keywords and content are relevant to one another) with the term health
supplements, you will have a better ranking for the term health supplements. |
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Tip 2: Length of a Domain Name
Should you choose a short or long domain name? Most people may argue that a
short domain name is better than a long domain name. Well, I agree. A
shorter domain name is usually easier to remember. Of course, it depends on
the situation.
For example, “IAmADatingCoach.com” is a better choice compared to
“IAADC.com” since the former is easier to remember. Yet, you won’t want to
choose “IAmADatingCoachWhoHasTaught
ThousandsOfStudentsSuccessfully
.com”. People won’t remember such a long domain name and even if they do, it
would be a chore to type.
Tip 3: Avoid Trademark Names
You should avoid domain name that looks too similar to terms like eBay and
Amazon. |
Registering these domain names can get you into trouble. You may be forced
to sell the domain name. In the worst case scenario, you may even be sued.
If you are unsure, it is always a good idea to consult a lawyer, especially
if you are planning to start a long term lucrative business.
Tip 4: Try Not To Use “_”
If possible, try not to register a domain name with hyphen. Imagine you have
a domain name “eat_pizza.com”. There is a very high possibility your
potential customer will end up in “eatpizza.com” instead. Most people don’t
type hyphen in the url.
Tip 5: Use .com Whenever Possible
“.com” is the most popular domain name extension. Most people will try .com
first whenever they are searching for a website. Unless your website has a
special purpose, try to register a .com.
Special Case:
If you are in education, then you may want to register a .edu extension. If
your site is geared towards providing information, then .info may be a good
choice. However, in most cases, a .com will be a good choice. |
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