Asianet Live is generally an entertainment channel of India launched in August, 1993. Asianet is broadcasted in the South Indian language of Malayalam that is widely spoken and understood in the Indian state of Kerala, some regions of Tamil Nadu, Karnataka and Malayalee expatriates in the Middle East. Asianet is known as a joint venture between the News Corporation owned by Star TV and Jupiter Entertainment ventures, an Indian company governed by Rajeev Chandrasekhar. The well known slogan of Asianet TV Live is "Entertainment and Delight". Asianet reaches the homes of Malayalees in over 60 countries worldwide including the Indian Sub-continent, China, South East Asia, Middle East, Europe, USA and the lower half of the former Soviet Union. We can also check its website that is "WWW.asianetglobal.com". Asianet film awards are held and broadcasted annually since 1998 for the excellence in cinematic achievements for Malayalam cinema. Asianet organization is a subject of public interests which is including music, dramas, talk shows, youth celebrity interviews and personality grooming programmes for the youngsters. Asianet TV is also a source of giving popularity Malayalam language and community.