Apna channel Live was introduced on 14th October, 2004. Apna channel is Punjabi language programme that is broadcasting from Thailand. The specialty of this channel is that it also broadcasts English programmes with Punjabi dubbing. Some of its famous programmes are; Apna morning with Rambo and Sahiba, Tuhaday sitaray, Apna drama, Apna Bollywood, Apna late night, Apna Zarat and Rabba Ishq Na Hove. The major strength of viewer ship of Apna channel include Pakistan because Punjabi language is best spoken and understood by much of the people of Punjab and to some extant by the people of other provinces. This channel is also targeting punjabies from Indian subcontinent, settled in Europe, Middle East, and the Persian Gulf region, Far East, Africa and Australia. The mission of the channel is to become a channel of happenings and events demolishing urban and rural gap. Apna channel is available on satellite via Thaicom5 as well as on cable operators all around Pakistan. This channel is also available on PTCL Smart IPTV. It is a huge network representing our norms and culture in a quite reality based way.