CNBC TV 18 is known as business news channel that broadcast in India and based in Mumbai. CNBC 18 was introduced in India on December 7; 1999.It was the first business channel. CNBC TV 18 has been constantly innovating with new genres of programming that helps make business more relevant to different constitutions across India. India's most popular business community consumes CNBC TV 18 for their information and investing needs. This audience is highly diversified at one level comprising of key groups i.e. business leaders, professionals, retail investors, brokers and traders, Self employed professionals and even students in terms of their spirit of enterprise. CNBC TV 18 is available in over 35 millions households in India. The broadcasting area of this channel is India and its headquarters are in Mumbai and India. Known slogan of CNBC 18 is "First in business Worldwide". It is formally named as CNBC India. This channel has consistently delivered more than 50% market share. CNBC TV 18 runs India’s largest platform for recognizing and accomplishment of Indian SME'S. The channel has won Best Business News channel awards at all major recognized industry events.