Pay Per Click Advertising Is Affected by Click Fraud.
PPC Advertising is the online marketing technique where you pay for your ad
only when some one clicks on your ad. As such this advertising technique is
quite beneficial and helps in the process of online marketing, but this
technique too has to face the heat of dragons like 'Click fraud' that affect
the business and destroy the reputation of the entire industry. |
When people opt for search engine marketing, the two main
aspects of this marketing are organic and paid search
marketing. The organic listing is the SEO which we do and the
paid search listing is better known as pay per click
advertising or PPC. These advertising techniques are
religiously followed by every website irrespective of its
purpose. The main reason why these techniques are conducted
is because they enable better traffic and greater clicks on
Popular PPC advertising is conducted by famous search engines
like Google, Yahoo and MSN and there are a number of people
who make use of this advertising technique to enhance their
business prospect. But the sad part of the business is that
even these popular search engines are not secured from Click
In order to prevent these fraud practices, where clicks were
automatically generated and the subscriber was charged for a click without
any reflection in the reprot, these search engines invested in building
hi-tech ways of preventing fraudulent ppc advertising on their website.
But it is difficult to state how much of their methods have been
The click fraud advertising might not affect ppc advertising module of
large companies that run the campaigns for large amount, until it is
outrageously higher than the expected amount. But for a medium or small
website business, that invest less amount in there campaign, it is easy to
catch the fraud.
Click Fraud, is not a practice which is carried out by a single person.
They are automated programs, that are designed to click on a ppc ad a
number of times in a day which could vary from one thousand to five
hundred times in a single day. Apart from this, there is no other issue
that the paid advertising technique faces. But this problem itself is so
complicated that there hardly seems to be any option out of it.
About the Author- Naman Jain is an Online marketing professional,
Presently working with Rupiz Media, one of the leading online marketing
company offering expert UK web development services and website designing
solutions over the globe.
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