Understanding the concept of Search Engine Optimization.
Search Engine Optimization is a natural or rather an organic way of ensuring
that your website comes out on top when some one searches for a particular
product or a particular keyword.|
The objective of Search Engine Optimization is to increase your web visitor
counts by ranking your site very high in the results of searches using the
most appropriate keywords describing the content of your site.
This relative ranking is often viewed as a struggle to make
the best use a few keywords, instead of a struggle to out-do
your competition. If you search on your target keywords, you
will see the leading site in the rankings. All you need to do
is to be better than that number one site.
There are no Search Engine Optimization secrets, just ranking
and placement methodologies to follow in order to beat your
competition in obtaining a high ranking for desired search
keywords. SEO training, content and link services are just
one small part.
Search engine optimization is one of the leading Internet
marketing methods used today.
More often than not what happens is that the faster or
earlier a site is displayed in the search results the more the higher it
will be ranked thereby increasing greatly the probability of a searcher
visiting that site.
Search Engine Optimization not only makes use of keywords, although that
is the most popular method of conducting Search engine optimization
processes, it can also carry out different kinds of searches including
image search, local search, and industry-specific vertical searches.
As a marketing strategy utilized primarily for increasing a site's
ranking, Search Engine Optimization will take into account how search
algorithms work and what exactly do people search for.
Search Engine Optimization efforts would involve a number of things such
as a site's coding, presentation, and structure, in addition to fixing
problems that could prevent search engine indexing programs from fully
spidering a given site.
In the mid-1990s with the emergence of the dotcom boom, Webmasters and
content providers first started optimizing sites for search engines.
At the same time the first search engines were attempting to catalog the
early Web. In those days a webmaster just needed to do to submit a page,
or a URL, to the various engines. These search engines would send a spider
to "crawl" that page, extract links to other pages from it, and then
finally return information found on the page to be indexed and catalogued.
The process primarily involved a search engine spider downloading a page
and storing it on the search engine's own server. Once that had been done
a second program, known as an indexer, would extract various information
about the page, like the key words it contained and where these were
located. The information was then placed into a scheduler for crawling at
a later date.
With time Site owners started to recognize the value of having their sites
highly ranked and visible in search engine results, creating an
opportunity for search engine optimization service providers to
proliferate in the market.
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