'Metrosexual' Grooming - Make-up for Men. Seven reasons why
grooming is the new term being used to describe young men who want to look
good. These guys are now using make-up in the form of concealer, self
tanning lotions, bronzing gels and powders, tinted moisturizers and lip
balms, to help create a healthy glow.
Metrosexual’ men are highlighting their hair and even painting their finger
nails – mail models, football stars and screen actors, are not the only ones
depending on men’s cosmetics to groom their face. Men from all backgrounds
and professions are using light reflecting and concealing products to become
It is known that British men currently spend over £50million a year on skin
care and grooming, far more than other European men.
In the 18th century, rich gentlemen donned white face powder, blusher
and beauty marks. This is not something new, men have been wearing make-up
for centuries as ‘Metrosexual’. But as yet the market has not created a
range of make-up, designed specifically for men.
67% of men under forty admit to moisturizing their skin regularly.
Men have become a lot more aware of their own personal care and image.
For the future the Manufacturers will be watching the divide between skin care
and make-up and in all probability one will see more and more make-up for
men appearing, running alongside the skin care ranges for men.
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